Rolex Day-Date 36 Oyster 36 MM in Everose Gold Reference 128235-0040

ELITA — PRIVATE ASSET DESK
Presented on JamesEdition

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A private asset desk serving high-net-worth and ultra-high-net-worth clients, family offices and private banks.

We operate as portfolio managers for assets of passion. Clients rely on us to buy, sell, trade and finance watches, jewellery, art, cars, jets, yachts and property with the same discipline and control they expect in their financial portfolios.

Since 2017, we have sat at the intersection of collectors, dealers and financial institutions, imposing structure on markets that are often informal, opaque and relationship-driven. Every mandate is run to three non-negotiable priorities: protect capital, protect time, protect reputation.

Our team runs:
• Discreet acquisitions and exits, on- and off-market
• Structured consignment and trade-in solutions
• Asset-backed lending and liquidity against qualified collateral
• Custody, documentation and reporting that can be tabled with banks, trustees and advisors

Primary locations: Dubai · Singapore · Hong Kong · Melbourne · Japan
Custody hub: The Reserve Singapore

Most of our work is referral-based and kept off the public record. We usually engage through a client’s family office, private bank or trusted advisor, and deliberately limit the number of active relationships to stay close to each brief. Meetings with principals and their teams are arranged privately in Dubai, Singapore or any major financial centre by appointment.

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WHAT WE DO

ELITA manages the full life cycle of passion assets for our clients.

We provide:
• Acquisition – finding and securing the right piece at the right price
• Resale and consignment – clean, discreet exits for single pieces or collections
• Trade and portfolio rotation – exiting one position to enter another
• Collection management and custody – storage, documentation and reporting
• Asset-backed lending and liquidity – raising capital without forced sales

Our work is based on three principles:
• Access – private and often off-market stock, plus controlled introductions
• Clarity – real market data, comparables and live bids, not brochure pricing
• Control – secure custody, insured logistics and processes built for bank and compliance review

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WHAT WE FOCUS ON

We focus on best-in-class passion assets:
• Swiss watches
• High jewellery and important diamonds
• Fine art
• Hermès handbags and maison pieces
• Collector cars (classic, super, hyper)
• Yachts
• Private jets
• Architecturally significant estates
• Bullion and precious metals
• Motorcycles and selected special projects

Within each category we prioritise ultra-rare, limited edition, off-catalogue and historically significant pieces.

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KEY CATEGORIES

Swiss Watches

Patek Philippe, Richard Mille, F.P. Journe, Audemars Piguet, Rolex and other tier-one manufactures.
• Modern and contemporary limited pieces
• Off-catalogue and boutique-only references
• Historically important watches with clear service history and provenance

High Jewellery, Fancy Diamonds and Gems

Cartier, Van Cleef & Arpels, Graff, Harry Winston and leading bespoke ateliers.
• Fancy coloured diamonds and important stones
• Signed high jewellery
• Estate and remounting situations where value and liquidity must be clarified

Hermès Handbags and Maison Pieces

Birkin, Kelly and select maison furnishings and objets.
• Highly requested specifications, colours and leathers
• Special orders and investment-grade pieces that are difficult to obtain at retail

Collector Cars

Koenigsegg, Bugatti, Pagani, Ferrari, Lamborghini, Porsche, McLaren and comparable marques.
• Hypercars and limited-series models
• Rare homologation and track-focused cars
• Single cars or curated collections where a planned exit or rotation is required

Private Jets

Select mandates for principals and family offices.
• Sourcing and placing aircraft with clean history and strong maintenance records
• Quiet introductions between qualified buyers and serious sellers
• Coordination with existing aviation, tax and ownership structures

Yachts

Pedigree builds and high-spec vessels.
• Larger yachts with clear ownership and refit history
• Mandates where public marketing is limited or not desired
• Matching serious intent with qualified buyers or charter-to-own profiles

Architecturally Significant Estates

Residences and compounds with notable architecture, location or privacy.
• Off-market or quietly marketed properties
• Support on documentation, structuring and alignment with residency and family plans

Fine Art

Modern, post-war and contemporary works, with selective engagement in other categories.
• Pieces with clear provenance and exhibition or publication history
• Coordination with specialist art advisors where required
• ELITA manages structure, negotiation and settlement

Bullion, Precious Metals and Special Projects

Bullion, precious metals, select motorcycles and other special projects are taken case by case.
We step in when our network, data and structuring can materially improve price, timing or risk for the client.

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CORE SERVICES

Acquisition and Sourcing

• Locate and secure specific pieces or build to a defined brief
• Provide comparable sales and live market context
• Negotiate terms and manage contracts and cross-border execution

Clients see a short list of clear options; we handle the work behind them.

Exit, Resale and Consignment

• Quiet placements to vetted private buyers and established dealers
• Coordinated listing on premium platforms where appropriate
• Transparent terms and, in some cases, advance payouts

The objective is a clean exit at a sensible number, with minimal noise.

Liquidity and Asset-Backed Lending

• Lending and bridge facilities via EXA Capital
• Loans secured against watches, jewellery, cars and other suitable assets
• Structures designed to sit alongside private banking relationships and existing credit lines

For clients who want liquidity now but do not wish to sell key pieces.

Collection Management and Custody

• Vault-grade storage at The Reserve Singapore
• Asset passports with provenance, servicing and ownership history
• Consolidated reporting usable by banks, trustees and family offices

Collections are treated like a balance sheet: clear, documented, easy to review.

Authentication, Restoration and Logistics

• Independent watchmakers, gemologists and specialist ateliers
• Insured and tracked shipping, with escrow where appropriate
• KYC, AML and legal coordination for higher-risk or higher-value trades

From vault to wrist, garage, hangar, marina or home, the chain is controlled, documented and insured.

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ASSURANCE

For every engagement:
• Every item is authenticated; condition and history are documented
• Warranties are offered where appropriate and supported by records
• All high-value movements are insured and, when useful, escrowed
• Fees, counterparties and paperwork are clear and traceable

Clients and their advisors should be able to review a file and see immediately what was done, with whom, and on what terms.

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SIMPLE CLIENT JOURNEY

1. Inquiry
Contact us via JamesEdition, email or your relationship manager. Set out what you want to buy, sell, trade or finance.

2. Options
We present straightforward options with pricing, timing and key risks explained.

3. Decision and Execution
Once you decide, we run the process: contracts, KYC, authentication, logistics and settlement.

4. Close and Reporting
You receive a clean pack of documents for your records and advisors.

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ELITA serves clients who value world-class assets and expect the time, complexity and execution to be handled by a trusted desk.

AUDENTES • FORTUNA • JUVAT